Business tutorial
The business tutorial will teach you about digital marketing and content management features of Xperience by Kentico. You’ll learn to edit and personalize the content of your pages, and segment your website audience into contact groups.
Are you a marketer or website editor? Then this tutorial is for you.
Managing digital experiences with Xperience by Kentico
Today, website visitors expect to get what they come for instantly. If they aren’t satisfied, they leave. As a marketer, you no longer manage just the content of the website, you manage the whole digital experience your visitors and customers get when they interact with your brand. This leads to the emergence of digital experience platforms, in short DXPs.
What is a DXP?
A digital experience platform (DXP) helps you create, manage, deliver, and personalize your customers’ digital experiences.
Rather than a collection of different services which marketers use independently from one another, a DXP integrates different technologies you can use to analyze your customers’ interactions with your brand across different channels and customize their digital experiences. See the DXP Hub to find out more.
Xperience by Kentico is a brand new digital experience platform. You can use it to manage all your digital marketing content, collect your website visitor data, and personalize your visitor’s journeys.
Learn the basics of Xperience by Kentico
1. Use the Xperience interface
Find out what Xperience’s administration interface looks like, what are the Xperience applications, and see tips on how to speed up your navigation around the system.
2. Manage website content
Your content is your number one digital marketing asset. See how you can effectively manage content in Xperience and start your journey to mastering digital experiences.
3. Manage users and roles
Users work from the Xperience administration, where they create and manage website content or send marketing emails. Learn how to create roles, define permissions, and add users to your Xperience application.
4. Run digital marketing activities
See how to capture data about your visitors, turn them into actionable insights, segment your audience, and create tailored experiences across channels.