Your on-line store offers visitors of your website to purchase products. Kentico refers to the visitors who purchase any of these products as customers. For all your customers, you can manage their personal and company details, addresses, and orders.
Anonymous vs. registered customers
Customers can be either anonymous or registered. The anonymous customers can make a single purchase and for the next purchase, they need to fill all their details again. On the other hand, the registered customers are users (with no privilege level). They can return to your website and purchase in your on-line store repeatedly with already pre-filled addresses and other information. You can also offer them a special set of products, special discounts, or restricted sections.
By default, both anonymous and registered customers can make purchases. However, you can modify the allowed behavior completely or partially. For example, you can use automatic registrations. You can also give your customers the option of registering themselves when making an order.
The Kentico E-commerce Solution stores every customer's:
- Email address
- Phone number
- Company details
- Billing and shipping addresses
- Made orders
- User details
- Abandoned shopping carts
- Assigned memberships
- Assigned roles
- Credit balance
Connecting customers and on-line marketing features
If you use on-line marketing features, you can subscribe customers to your newsletters or email campaigns. Both types use contacts or contact groups to add recipients. Each customer has a contact automatically assigned so that you can work with your customers as they are your email marketing recipients. For more information, see Managing marketing email recipients.
The usual scenario is that your on-line store visitors purchase some products and become anonymous or registered customers.
The registered customers can manage their accounts, i.e. edit their account details, on the live site if your website enables it.
Alternatively, the system allows you to manage customers manually in a dedicated part of the administration interface, the Customers application. Here you can create, modify, and remove any customer.
In the Customers application, you can see a list of all customers. If you use more sites on one Kentico instance, customers from all sites are displayed in the list.
Create a new customer by clicking New customer.See detailed instructions on how to create a new customer in Creating customers manually.
Modify a customer by clicking Edit ().
See detailed instructions on how to edit a customer in Modifying customer details.
Delete a customer by clicking Remove ().