The Kentico Integrated Marketing Solution provides a variety of on-line marketing features that you can run when creating your sites using the ASP.NET MVC framework. You develop your MVC application separately from the Kentico application, which you use as a content platform with on-line marketing data. Both applications access the same database.
To leverage the on-line marketing functionality of Kentico, use the on-line marketing integration packages:
The packages contain supporting models and services that help implement the on-line marketing features.
Supported on-line marketing integration with MVC
- Logging activities on MVC sites
- Tracking contacts on MVC sites
- Tracking campaigns on MVC sites
- Content personalization on MVC sites
- Email marketing on MVC sites
- Contact groups, personas and scoring on MVC sites
- Marketing automation on MVC sites
- Separating the contact management database on MVC sites