The Marketing automation application provides a way to automate and optimize your marketing campaigns. Automation sets up the system to nurture your website visitors and leads – represented by contacts in Xperience.
Automated marketing campaigns are controlled through one or more automation processes. Each process consists of a set of steps that you can fully customize using a built-in visual designer. You can either start processes manually for individual contacts and contact groups, or have the system start processes automatically using condition-based triggers. For example, you can:
- Create a trigger that moves every new contact from a specific country into an automation process, which then performs a targeted marketing campaign.
- Automatically move contacts who have reached a certain score into an advanced automation process.
- Schedule automatic marketing campaigns around recurring events (holidays, regular seasonal sales, etc.).
- Periodically evaluate your contacts and automatically perform marketing actions for contacts who fulfill a condition (e.g. send an email to contacts on their birthday).
Existing processes can be saved as templates, and then used as a starting point for creating new processes. Additionally, the system provides several default templates for common marketing scenarios.
Enterprise license required
Features described on this page require the Kentico Xperience Enterprise license.
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