Sending marketing emails

Before sending your marketing emails, you need to make sure that you have added their recipients.

Marketing automation emails

Emails that are intended for marketing automation purposes (i.e. emails that have the Use in Marketing automation property enabled) do not use a list of recipients, and cannot be sent directly from the Email marketing application.

See the Sending marketing emails using marketing automation section for detailed information.

License limitations for email recipients

Sites running under the Kentico Xperience Business License Edition have a maximum limit of 5000 marketable recipients for each email feed. The number of recipients is unlimited with the Kentico Xperience Enterprise license.

If an email feed exceeds the recipient limit, sending of marketing emails within this feed is not possible.

Adding recipients to email campaigns

After you have created an email campaign, and also prepared the content of its marketing emails, you can add recipients to marketing emails.

  1. Open the Email marketing application on the Email feeds tab.

  2. Edit an email campaign.
  3. On the Emails tab, edit the marketing email for which you want to add recipients.
  4. Switch to the Email recipients tab.
  5. On the Contact groups tab, click Add contact groups to add contact groups as recipients.
    Adding campaign email recipients

  6. Select the contact groups and click Select.
  7. (Optional) Switch to the Recipient list tab to see whether contacts from the added contact groups are receiving your marketing emails.
    Campaign email recipients list

You can add different contact groups as recipients for each marketing email of your email campaigns.

Marketable recipients

Marketable recipients are contacts that are receiving your marketing emails and have the Yes status. Contacts that unsubscribed from all marketing emails have the Opted out status. Contacts that reached the maximum number of bounces and do not receive any marketing emails have the Undeliverable status.

Adding recipients to newsletters

After you have created a newsletter, you can add its recipients.

  1. Open the Email marketing application on the Email feeds tab.

  2. Edit a newsletter.
  3. Switch to the Recipients tab.
  4. Click Add contact groups.
  5. Select a contact group and click Select.
  6. (Optional) Click Add contacts.
  7. (Optional) Select contacts and click Select.

adding recipients to newsletters

You can use the Add contact groups and Add contacts buttons to select contact groups and contacts as recipients of your newsletters.

Sending marketing emails

After you have prepared the content of marketing emails and added their recipients, you can proceed to send the newsletter and email campaigns.

To send individual marketing emails:

  1. Open the Email marketing application on the Email feeds tab.

  2. Edit () an email campaign or a newsletter.
  3. On the Emails tab, edit () the marketing email which you want to send.
  4. Switch to the Send tab.
  5. Choose when the system sends out the email:

    • Click Save schedule to send out the email on the specified date and time.
    • Click Send now to send out the email immediately to all recipients.

You can view a list of sent emails on the newsletter's or email campaign's Emails tab.

Resending marketing emails

If you want to resend a marketing email, you first need to create a new copy (clone). You can clone emails under the same email feed or to a different one (as long as it has the email's template assigned).

  1. Open the Email marketing application on the Email feeds tab.

  2. Edit () an email campaign or a newsletter.

  3. On the Emails tab, click Other actions () next to the email you need to clone.

  4. Select Clone.

  5. (Optional) Change the cloned email's name in the New object display name field.

  6. In the Clone to email feed selector, choose the email feed where you want to create the new copy of the email.
  7. Click Clone.

Now that you have cloned the marketing email, you can manage it on the email campaign's or newsletter's Emails tab.

Sending marketing emails using marketing automation

Marketing emails can be sent out automatically by marketing automation processes. Such emails must be specifically flagged by enabling the Use in Marketing automation property (either when creating the email or later by editing the email on the Email properties tab).

Emails intended for marketing automation cannot be sent directly from the Email marketing application and do not work with an exact list of recipients. Instead, you can use the following approach to send the emails:

  1. Set up an appropriate marketing automation process.
  2. Add a Send marketing email action step into the process flow.
  3. Select your email in the step properties.

The system automatically sends the email to individual contacts when they reach the Send marketing email step within the process.

Note: Marketing automation does NOT send emails if the contact has unsubscribed from the related newsletter or has opted out globally from all marketing emails.


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