The Xperience On-line marketing solution enables you to manage the following features:
Gather information about visitors and track their activities on the websites. Provides a centralized overview of all contacts who visit your websites.
- Contact groups – segment your website visitors into groups with shared characteristics.
- Contact import – import contacts from CSV files into Xperience and segment them automatically.
- Scoring – numerically evaluate contacts based on their properties and activities.
- Salesforce integration – automatically synchronize contacts with leads in your Salesforce organization.
Create different versions of pages and evaluate them according to the behavior of visitors.
Create pages that display different content depending on the circumstances in which they are viewed.
Promote your business and products or keep in touch with existing contacts by sending marketing emails.
Configure the system to automatically run and maintain marketing processes for your website visitors.
Define the typical visitor groups of your sites and assign them to the persona they fit the best.
To be able to work with the on-line marketing features, you need to have permissions for individual on-line marketing modules assigned by your administrator.