Configuring activities

Activities represent actions that your contacts perform. For example, the system logs activities when visitors view pages, purchase products or subscribe to newsletters. The data gathered in the activity log allows you to evaluate the behavior of your website's contacts and visitors.

To be able to work with activities in the Contact management application, users need to have permissions for the On-line marketingContact management, and Activities modules.

First, you need to set up tracking of activities for contacts. You can also configure logging of activities for specific pages, users, and certain features:

Furthermore, you can create custom activity types for tracking other actions that contacts perform:

Enterprise license required

Features described on this page require the Kentico Xperience Enterprise license.