The Banners application allows you to create and display advertisement of various sizes on the site. The application also allows you to monitor statistics, specifically impressions (banner views) and clicks. Banners are organized into categories, of which there are two types:
- Global banner category - shared across multiple websites.
- Site banner category - bound to a particular site and not accessible from the other sites.
The Banners application utilizes the Web analytics and Reporting applications to log and display how many times a particular banner has been shown on a page (number of impressions) and how many times visitors have clicked the banner.