You can automate, optimize and analyze your campaigns using the Marketing automation application. Marketing automation allows you to nurture your website visitors and leads – represented by contacts in Kentico.
Marketing campaigns are controlled through one or more automation processes. Each process consists of a set of steps that you can fully customize using a built-in visual designer. You can either start processes manually for individual contacts and contact groups, or have the system start processes automatically using condition-based triggers. For example, you can:
- Create a trigger that moves every new contact from a specific country into an automation process, which then performs a targeted marketing campaign.
- Automatically move contacts who have reached a certain score into an advanced automation process.