Reference - Email marketing macro expressions

Notes

• All expressions described below are context macros, which means they must be enclosed in {% %} parentheses when entered into text or other general fields.
• For personalization of email widgets, we recommend using only the macros described below. Using other types of macros may significantly reduce the performance of the system. 

Note

When processing macros for marketing emails, the system uses two separate resolving phases:

• General macro expressions are resolved only once and the result is used for all email recipients
• Macro expressions containing the Recipient entity are resolved separately for each email recipient

If you need to use variables from general macros within macros containing the Recipient entity, add the |(resolver)subscriber parameter to the end of the expression that defines the variables. For example:

{% defaultText = "Hello there!" |(resolver)subscriber %}
{% Recipient.FirstName == String.Empty ? defaultText : "Hello, " + Recipient.FirstName + "!"; %}

The (resolver)subscriber parameter added to the first macro ensures that the expression is resolved in the second phase along with the second Recipient macro.

Important: Only use the (resolver)subscriber macro parameter for scenarios where variable sharing is necessary. The system resolves such expressions separately for each recipient, which may reduce performance when sending a large number of emails.