Activities represent actions that your contacts perform. For example, the system logs activities when visitors view pages, post comments, purchase products, register for events or subscribe to newsletters. The data gathered in the activity log allows you to evaluate the behavior of your website's contacts and visitors.
First, you need to allow tracking of activities for contacts. You can also configure logging of activities for specific pages, users, and certain features:
Furthermore, you can create custom activity types for tracking other actions that contacts perform: