You can access these settings in the Settings application under the On-line marketing category.
Enable on-line marketing
Indicates if on-line marketing is enabled. This includes the following functionality:
Enable A/B testing
Indicates if A/B testing of pages is allowed.
A/B testing allows you to define different variants of pages, and then evaluate which of them performs best on your website. When a visitor views the tested page on the live site for the first time, the system randomly displays one of the variants. From that point, the visitor's activity on the website is logged and categorized under the given variant.
Learn more about A/B testing:
Enable multivariate testing
This allows you to define MVT tests for pages and create different variants of their content. Once the test is running, the system assigns one of the possible content combinations to visitors who access the page on the live site. From that point, the visitor's activity on the website is logged and categorized under the given MVT combination.
Enable content personalization
Indicates if content personalization is allowed and enabled.
On Portal Engine sites, content personalization allows page designers (and content editors) to create different variants of web parts, entire web part zones or editor widgets. The system displays the variants to users on the live site according to dynamically resolved conditions.
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See Setting up campaigns for more information.
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