Business tutorial

The business tutorial will teach you the basics of the digital marketing and content management features of Kentico Xperience. You’ll learn to edit and personalize the content of your pages, segment your website audience into contact groups, create emails, or set up marketing automation processes. If you’re a marketer or website editor, this tutorial is meant for you.

Managing digital experiences with Kentico Xperience

Today, website visitors expect to get what they come for instantly. If they aren’t satisfied, they leave. As a marketer, you no longer manage just the content of the website, you manage the whole digital experience your visitors and customers get when they interact with your brand. This leads to the emergence of digital experience platforms, in short DXPs.

What is a DXP?

A digital experience platform (DXP) helps you create, manage, deliver, and personalize your customers' digital experiences.

Rather than a collection of different services which marketers use independently from one another, a DXP integrates different technologies you can use to you analyze your customers' interactions with your brand across different channels and customize their digital experiences. See the DXP Hub to find out more.

Kentico Xperience allows you to manage your content, customer data, run e-commerce, and utilize built-in digital marketing capabilities, such as marketing automation or email marketing. True to the DXP nature, you can also integrate Kentico Xperience with 3rd party solutions, such as CRMs, ERPs, commerce providers, or different analytics solutions.

Before you get started

In this hands-on tutorial, you have a chance to try out Kentico Xperience in practice. You'll complete the exercises on the Xperience Dancing Goat Core website hosted on Kentico servers. Before you start the tutorial:

  1. Request a hosted trial of Kentico Xperience .
  2. After you submit your name and business email, we will start your website and send you a notification with your username and password.

Learn about the basic features of Kentico Xperience

Using the Xperience interface

1. Using the Xperience interface

Before going any further, start your own trial website and find out about the basics of the administration interface that is used to manage websites in Xperience.

Learn more →

Web content management

2. Web content management

The website content is your number one digital marketing asset and using it effectively is the core of managing digital experiences.                                                               

Learn more →

Customer data management

3. Customer data management

Capture data about your visitors and customers, turn the data into actionable insights and create custom-tailored experiences across all the different marketing channels.

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Get to know digital marketing in Xperience 

Content personalization

Content personalization

Personalization allows you to custom-tailor the content for your website visitors. You can personalize what your visitors see based on their previous interactions.

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Email marketing

Email marketing

Email marketing is one of the most effective channels of digital marketing. It can help promote your services or products, lead all your new prospects through the sales funnel, or stay in touch with your existing customers.

Learn more →

Marketing automation

Marketing automation

Marketing automation helps you keep your customers happy and engaged. Processes can remind them about their incomplete checkouts or send them highly personalized content at the right moment in their customer journey.

Learn more →


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