The business tutorial will teach you the basics of the digital marketing and content management features of Kentico Xperience. You’ll learn to edit and personalize the content of your pages, segment your website audience into contact groups, create emails, or set up marketing automation processes. If you’re a marketer or website editor, this tutorial is meant for you.
Managing digital experiences with Kentico Xperience
Today, website visitors expect to get what they come for instantly. If they aren’t satisfied, they leave. As a marketer, you no longer manage just the content of the website, you manage the whole digital experience your visitors and customers get when they interact with your brand. This leads to the emergence of digital experience platforms, in short DXPs.
What is a DXP?
A digital experience platform (DXP) helps you create, manage, deliver, and personalize your customers' digital experiences.
Rather than a collection of different services which marketers use independently from one another, a DXP integrates different technologies you can use to you analyze your customers' interactions with your brand across different channels and customize their digital experiences. See the DXP Hub to find out more.
Kentico Xperience allows you to manage your content, customer data, run e-commerce, and utilize built-in digital marketing capabilities, such as marketing automation or email marketing. True to the DXP nature, you can also integrate Kentico Xperience with 3rd party solutions, such as CRMs, ERPs, commerce providers, or different analytics solutions.
Before you get started
In this hands-on tutorial, you have a chance to try out Kentico Xperience in practice. You'll complete the exercises on the Xperience Dancing Goat Core website hosted on Kentico servers. Before you start the tutorial:
- Request a hosted trial of Kentico Xperience .
- After you submit your name and business email, we will start your website and send you a notification with your username and password.
Learn about the basic features of Kentico Xperience
Get to know digital marketing in Xperience
Marketing automation helps you keep your customers happy and engaged. Processes can remind them about their incomplete checkouts or send them highly personalized content at the right moment in their customer journey.